TOW #6-Google

Source: http://www.forbes.com/sites/benkepes/2013/10/20/google-shoots-itself-in-the-foot-again/?ss=future-tech

      This article by Ben Kepes berates Google for its "flippant attitude to many parts of what you do hampers your ability to execute on that opportunity." This article discusses particularly the mess-up of Google CIO Ben Fried in an interview he gave about the risks to Google of using third-party cloud products. Seeing that Fried was one of the original creators, and the fact that Google uses the products to sell their apps, renders Fried's interview comments as rather contradictory and foolish. 
     In this article, Ben Kepes uses abundant sarcasm, direct address, and examples to draw attention to Google's mistake, berate the company, and mock the company. 
      Kepes' article is ripe with sarcastic comments. He mocks Google, and particularly Mr. Fried, in order to provoke Google to do better, and to show the people the foolishness of the companies' mistake. This sarcasm plays into his appeal to logos, and a mocking, scolding tone to Google. He uses phrases such as "I kid you not," and "facepalm anyone?"  In his last paragraph, he directly addresses the Google company itself, saying, "Once and for all Google, please sit up and listen....you are...." This shows that his article is not meant only for the general public, but a direct message to Google itself.
      He also gives examples of the mistakes Google has made. Besides the Fried story, Kepes mentioned, "A couple of weeks ago I mentioned the epic fail of one Google spokesperson who singlehandedly cast doubt about Google’s commitment to its cloud platform." He mentioned this to show that Fried was not Google's only mistake, and to help establish his ethos as someone who had written news article before. Kepes is also given ethos by the paragraph written in italics at the end of the article which lists his various accomplishments/qualifications. The article itself generates an appeal to ethos by being published in Forbes, a well-known/well-established magazine. 
      I believe that the article was effective, and accomplished its purpose of showing the flaws/mistakes Google has made, and  berating the company for them.